Are you looking after your brand’s voice?

Are you looking after your brand’s voice?

If you were asked to name the core elements that combine to make up a brand’s identity, what would come to mind first of all?Most likely, you’d think of logos, colours and fonts – and you’d be right of course.

Brand Identity Guidelines: Whatever the size of your business – you need to think B.I.G.!

Brand Identity Guidelines: Whatever the size of your business – you need to think B.I.G.!

Think of brands and you’re likely to have no problem bringing to mind some of the well-known names behind the products and services in your life; the car you drive, the jeans you wear, the toothpaste you use, the breakfast cereal you start your day with; there’s a very good chance you will be able to recall logos, straplines, corporate colours – maybe even font styles.

Creating an effective brand: 6 things to remember

Creating an effective brand: 6 things to remember

Creating your brand is probably going to be the most important design investment you ever make.

Are you protecting your brand identity?

Are you protecting your brand identity?

The importance of setting down firm guidelines to protect your brand identity is an issue we’ve discussed before, but it’s such a vital subject – and one that’s relevant to all business owners.Perhaps it’s worth beginning by reminding ourselves exactly what we mean by the term ‘brand identity’.

Why Do So Many Businesses Choose Studio 18? Because We’re Worth It!

Why Do So Many Businesses Choose Studio 18? Because We’re Worth It!

If you need to stock up on groceries, the process is pretty straightforward: you know what you need, you know how much money you have, you choose the supermarket that best suits your budget, and everything is conveniently priced up for you.It can be trickier when you come to brief out your new website, a brochure, or a brand refresh.

Branding a Live Event? 3 Essential Things You Need to Remember!

Branding a Live Event? 3 Essential Things You Need to Remember!

Do live events form part of your marketing strategy?

Are You in a Relationship with Your Designer?

Are You in a Relationship with Your Designer?

What’s your relationship with your designer like?

ConnectTVT Chooses Studio 18 for Brand Refresh!

ConnectTVT Chooses Studio 18 for Brand Refresh!

Having been based in the heart of Reading since we started, we know that it’s a great place to work, but it’s good to have it confirmed officially.

7 Tips to Help You Get The Best Logo From A Designer!

7 Tips to Help You Get The Best Logo From A Designer!

One of the most exciting stages in setting up a new business is having a logo created.

The Only Way is Ethics: Promote the Values of Your Brand

The Only Way is Ethics: Promote the Values of Your Brand

Following on from our last post about building brand awareness, all businesses need to find ways to differentiate themselves from their competitors.

Can I Brand It? Yes You Can!

Can I Brand It? Yes You Can!

Finding ways to develop and sustain a high level of brand awareness is a priority for every business owner.

Logos, Identities & Brands: What’s The Difference?

Logos, Identities & Brands: What’s The Difference?

When people talk about marketing and branding, the terms ‘logo’, ‘corporate identity’ and ‘brand’ are thrown around a lot – sometimes even being erroneously substituted for one another.

Varoom! Whaam! New Branding Helps Social Dynamos Make Some Noise!

Varoom! Whaam! New Branding Helps Social Dynamos Make Some Noise!

When Social Dynamos approached Studio 18 to create an identity for their brand new company, their brief was to design something vibrant and energetic.

Thinking inside the box: Getting your brand in shape for social media

Thinking inside the box: Getting your brand in shape for social media

Designing an identity for a brand has always meant having to give careful thought to all the various applications it might need to work in; business cards, letterhead, brochures, websites, maybe even staff uniforms, vehicle signage and billboards – the list goes on.

Fonts — what’s your type?

Fonts — what’s your type?

The typeface – or typefaces – you choose to use in your communications are as much a part of your message as any other aspect of design, and they need to be selected with thought and care.

5 essential ingredients for a successful website

5 essential ingredients for a successful website

Does your website deliver the level of interest and sales you want it to?