by Jon on 28 Mar 2017
If you were asked to name the core elements that combine to make up a brand’s identity, what would come to mind first of all?Most likely, you’d think of logos, colours and fonts – and you’d be right of course.
by Jon on 08 Mar 2017
Think of brands and you’re likely to have no problem bringing to mind some of the well-known names behind the products and services in your life; the car you drive, the jeans you wear, the toothpaste you use, the breakfast cereal you start your day with; there’s a very good chance you will be able to recall logos, straplines, corporate colours – maybe even font styles.
by Jon on 03 Jan 2017
Creating your brand is probably going to be the most important design investment you ever make.
by Jon on 06 Dec 2016
The importance of setting down firm guidelines to protect your brand identity is an issue we’ve discussed before, but it’s such a vital subject – and one that’s relevant to all business owners.Perhaps it’s worth beginning by reminding ourselves exactly what we mean by the term ‘brand identity’.
by Jon on 22 Nov 2016
If you need to stock up on groceries, the process is pretty straightforward: you know what you need, you know how much money you have, you choose the supermarket that best suits your budget, and everything is conveniently priced up for you.It can be trickier when you come to brief out your new website, a brochure, or a brand refresh.
by Jon on 08 Nov 2016
Do live events form part of your marketing strategy?
by Jon on 20 May 2016
What’s your relationship with your designer like?
by Jon on 11 Apr 2016
Having been based in the heart of Reading since we started, we know that it’s a great place to work, but it’s good to have it confirmed officially.
by Jon on 28 Jul 2015
One of the most exciting stages in setting up a new business is having a logo created.
by Jon on 02 Jun 2015
Following on from our last post about building brand awareness, all businesses need to find ways to differentiate themselves from their competitors.
by Jon on 19 May 2015
Finding ways to develop and sustain a high level of brand awareness is a priority for every business owner.
by Jon on 18 Mar 2015
When people talk about marketing and branding, the terms ‘logo’, ‘corporate identity’ and ‘brand’ are thrown around a lot – sometimes even being erroneously substituted for one another.
by Jon on 02 Dec 2014
When Social Dynamos approached Studio 18 to create an identity for their brand new company, their brief was to design something vibrant and energetic.
by Jon on 29 Jul 2014
Designing an identity for a brand has always meant having to give careful thought to all the various applications it might need to work in; business cards, letterhead, brochures, websites, maybe even staff uniforms, vehicle signage and billboards – the list goes on.
by Jon on 17 Jun 2014
The typeface – or typefaces – you choose to use in your communications are as much a part of your message as any other aspect of design, and they need to be selected with thought and care.