by Jon on 14 Feb 2017
Video is big and getting bigger – and it’s not all skateboarding squirrels or cats that bear a striking resemblance to historical dictators.
by Jon on 22 Nov 2016
If you need to stock up on groceries, the process is pretty straightforward: you know what you need, you know how much money you have, you choose the supermarket that best suits your budget, and everything is conveniently priced up for you.It can be trickier when you come to brief out your new website, a brochure, or a brand refresh.
by Jon on 08 Nov 2016
Do live events form part of your marketing strategy?
by Mike on 26 Oct 2016
A little while back, we blogged about the concept of Content-First website design, how all content being used in a website design project needs (ideally) to be available to the designer before they begin work in order to guarantee best results.
by Jon on 20 May 2016
What’s your relationship with your designer like?
by Jon on 22 Mar 2016
The marketing mantra, ‘Content is King’ is something that’s heard everywhere today.
by Jon on 12 Jan 2016
In order to drive traffic to your website and encourage prospective customers to begin their sales journey with you, you need to create and distribute compelling content in a range of online formats.
by Jon on 15 Dec 2015
The origins of the idiom, ‘a picture is worth a thousand words’ are uncertain, but it’s true there are many instances when information can be communicated far more effectively using visual images rather than text.
by Jon on 02 Dec 2015
What would motivate you to do a task you didn’t particularly want to do?
by Jon on 10 Nov 2015
Where are you currently sending those prospective customers who find you through SEO, social media, advertising, or any other inbound marketing activity?
by Jon on 20 Oct 2015
In our last post, we attempted to explain what the term ‘digital marketing’ means.
by Jon on 12 Oct 2015
Looking back on it, marketing and advertising used to be pretty straightforward: If you wanted to raise awareness of your business or promote your services, you’d engage your customers through traditional media – things like newspapers, magazines, billboards, direct mail, door drops, radio and TV.
by Jon on 29 Sep 2015
Your website will be central to your marketing effort, so it’s vital to ensure that everything about it is designed to make it work as hard for your business as it possibly can.
by Jon on 21 Jul 2015
Look online and you’ll find plenty of definitions of user experience (UX), in relation to websites and apps, but they all essentially come down to the same thing – making sure that usability is right at the centre of the design and development process.
by Jon on 16 Jun 2015
Instant and inexpensive, email is a highly cost-effective medium for marketing – unlike its older brother direct mail, it requires no expensive investment in print production or postage.
by Jon on 05 May 2015
Mobile technology has redefined the way we engage with the internet.