Rio 2016 Logo Design

Rio 2016 Logo Design

I can't quite believe Rio 2016 is just around the corner, it doesn't seem 4 years since London did us so proud hosting an amazing Olympics. As a football fan, the European Championships in France will have my undivided attention, but coming across this logo again recently has got me super excited for the Olympics as well!

Is less the new more in design?

Is less the new more in design?

Subjective factors like taste and fashion help drive trends in general design – as well as a diverse range of more practical considerations such as the economic and political climate, availability and supply of materials, developments in technology – not to mention the instinctive need for every generation to differentiate itself from the one before.

Brand power: The emotional connection

Brand power: The emotional connection

It’s not only certain pieces of music, or particular smells that can trigger memories and emotions – instantly transporting us to other times and places, certain brands have the power to do this too.

Inca-redible!

Inca-redible!

Firstly, I must apologise for the terrible title of this post, although it does summarise it rather well!

Identity crisis: Is your brand ID still living in the past?

Identity crisis: Is your brand ID still living in the past?

In business, standing still is rarely an option — in fact, it’s often the first stage of moving backwards.

The influence of colour: A silent language with a loud meaning

The influence of colour: A silent language with a loud meaning

In the wake of the traffic light food labelling scheme being introduced by big supermarkets, it makes for an interesting topic as to where the universal colour scheme of red, yellow and green meaning “stop”, “caution” and “go” stems from.