Centre for Autism Reading

Branding

The Centre for Autism is a regional hub for clinical services and research on Autism Spectrum Disorders located within the University of Reading. Studio 18 were approached to design an identity and a website that would sit on its own domain, rather than on the main University of Reading website.

After our initial consultation, we came away with words such as brain, maze, patchwork, jigsaws, signposting, fractal and kaleidoscope – all of which work as metaphors for individuals of autism and featured in our v1 concept designs. Here’s the final identity and brand assets. The website is still in development.

 

Centre-for-Autism-Brand

 

“I have been very impressed with the branding and design work done by Studio 18 for the Centre for Autism at the University of Reading. The cordiality and professionalism of the staff and the willingness to incorporate input from the end-users at all points of the design process stands out. Strongly recommended!”

Bhismadev Chakrabarti
Research Director, Centre for Autism, University of Reading