The Thames Valley Clinical Trials Unit (TVCTU) is an exciting new collaboration between the University of Reading, the Royal Berkshire NHS Foundation Trust and the Berkshire Healthcare NHS Foundation Trust. They approached Studio 18 to design an identity and create a web presence.
The logo is based on the notion of collaboration between the 3 supporting organisations and features the acronym within the icon so it works as a standalone icon. Brand Identity Guidelines were also supplied outlining rules for how the brand should be supplied when creating in-house communications.
Professor Adrian Williams
Research Dean for Health, University of Reading