by Jon on 08 Mar 2017
Think of brands and you’re likely to have no problem bringing to mind some of the well-known names behind the products and services in your life; the car you drive, the jeans you wear, the toothpaste you use, the breakfast cereal you start your day with; there’s a very good chance you will be able to recall logos, straplines, corporate colours – maybe even font styles.
by Jon on 14 Feb 2017
Video is big and getting bigger – and it’s not all skateboarding squirrels or cats that bear a striking resemblance to historical dictators.
by Jon on 03 Jan 2017
Creating your brand is probably going to be the most important design investment you ever make.
by Jon on 06 Dec 2016
The importance of setting down firm guidelines to protect your brand identity is an issue we’ve discussed before, but it’s such a vital subject – and one that’s relevant to all business owners.Perhaps it’s worth beginning by reminding ourselves exactly what we mean by the term ‘brand identity’.
by Jon on 22 Nov 2016
If you need to stock up on groceries, the process is pretty straightforward: you know what you need, you know how much money you have, you choose the supermarket that best suits your budget, and everything is conveniently priced up for you.It can be trickier when you come to brief out your new website, a brochure, or a brand refresh.
by Jon on 08 Nov 2016
Do live events form part of your marketing strategy?
by Mike on 26 Oct 2016
A little while back, we blogged about the concept of Content-First website design, how all content being used in a website design project needs (ideally) to be available to the designer before they begin work in order to guarantee best results.
by Jon on 11 Oct 2016
Which should come first, design or content?If you’re planning to have a new website created, this is a question you’re going to need to address right at the start of the process.
by Jon on 26 Sep 2016
The UK’s Thames Valley might not be quite as well-known as California’s Silicon Valley, but our client ConnectTVT is working hard to change that.
by Jon on 13 Sep 2016
Every day we come into work, we’re reminded how lucky we are to have our offices at the University of Reading, and to be part of the diverse and dynamic community of businesses that call the campus their home.
by Jon on 13 Jul 2016
Is your website triggering the right emotions?In our second blog considering how psychology can be applied to web design, we’re again donning our tweed jacket, stroking our goatee beard, and asking you to lay back on the couch and tell us all about your website – specifically, does it engender the right emotions in your visitors?It’s all in the mindWe, humans, are emotionally sensitive creatures.
by Jon on 14 Jun 2016
Is your website easy on the brain as well as on the eye?You could be forgiven for thinking what has psychology, the science of the mind got to do with web design?
by Jon on 20 May 2016
What’s your relationship with your designer like?
by Jon on 09 May 2016
It’s logical that from a design perspective, most cars are pretty similar to each other.
by Jon on 18 Apr 2016
Here at Studio 18, we like nothing better than sticking our trainers on and going out for a run whenever we get the chance.