Brand Identity Guidelines: Whatever the size of your business – you need to think B.I.G.!

Brand Identity Guidelines: Whatever the size of your business – you need to think B.I.G.!

Think of brands and you’re likely to have no problem bringing to mind some of the well-known names behind the products and services in your life; the car you drive, the jeans you wear, the toothpaste you use, the breakfast cereal you start your day with; there’s a very good chance you will be able to recall logos, straplines, corporate colours – maybe even font styles.

Shooting yourself can be good for business!

Shooting yourself can be good for business!

Video is big and getting bigger – and it’s not all skateboarding squirrels or cats that bear a striking resemblance to historical dictators.

Creating an effective brand: 6 things to remember

Creating an effective brand: 6 things to remember

Creating your brand is probably going to be the most important design investment you ever make.

Are you protecting your brand identity?

Are you protecting your brand identity?

The importance of setting down firm guidelines to protect your brand identity is an issue we’ve discussed before, but it’s such a vital subject – and one that’s relevant to all business owners.Perhaps it’s worth beginning by reminding ourselves exactly what we mean by the term ‘brand identity’.

Why Do So Many Businesses Choose Studio 18? Because We’re Worth It!

Why Do So Many Businesses Choose Studio 18? Because We’re Worth It!

If you need to stock up on groceries, the process is pretty straightforward: you know what you need, you know how much money you have, you choose the supermarket that best suits your budget, and everything is conveniently priced up for you.It can be trickier when you come to brief out your new website, a brochure, or a brand refresh.

Branding a Live Event? 3 Essential Things You Need to Remember!

Branding a Live Event? 3 Essential Things You Need to Remember!

Do live events form part of your marketing strategy?

Don’t Get Stuck for Words – Create Design & Copy Alongside Each Other!

Don’t Get Stuck for Words – Create Design & Copy Alongside Each Other!

A little while back, we blogged about the concept of Content-First website design, how all content being used in a website design project needs (ideally) to be available to the designer before they begin work in order to guarantee best results.

Why Good Website Design Starts With Content-First!

Why Good Website Design Starts With Content-First!

Which should come first, design or content?If you’re planning to have a new website created, this is a question you’re going to need to address right at the start of the process.

Our Latest Design for Print Project is a Real Game Changer!

Our Latest Design for Print Project is a Real Game Changer!

The UK’s Thames Valley might not be quite as well-known as California’s Silicon Valley, but our client ConnectTVT is working hard to change that.

Climate Control: Using Information Architecture to Organise The Walker Institute’s New Website

Climate Control: Using Information Architecture to Organise The Walker Institute’s New Website

Every day we come into work, we’re reminded how lucky we are to have our offices at the University of Reading, and to be part of the diverse and dynamic community of businesses that call the campus their home.

Using Psychology to Help Design Your Website #2

Using Psychology to Help Design Your Website #2

Is your website triggering the right emotions?In our second blog considering how psychology can be applied to web design, we’re again donning our tweed jacket, stroking our goatee beard, and asking you to lay back on the couch and tell us all about your website – specifically, does it engender the right emotions in your visitors?It’s all in the mindWe, humans, are emotionally sensitive creatures.

Using Psychology to Help Design Your Website #1

Using Psychology to Help Design Your Website #1

Is your website easy on the brain as well as on the eye?You could be forgiven for thinking what has psychology, the science of the mind got to do with web design?

Are You in a Relationship with Your Designer?

Are You in a Relationship with Your Designer?

What’s your relationship with your designer like?

Be the Same, but Be Different! Make Your Website Stand Out in a UX World

Be the Same, but Be Different! Make Your Website Stand Out in a UX World

It’s logical that from a design perspective, most cars are pretty similar to each other.

Getting Down & Dirty for Muddy Mayhem!

Getting Down & Dirty for Muddy Mayhem!

Here at Studio 18, we like nothing better than sticking our trainers on and going out for a run whenever we get the chance.

ConnectTVT Chooses Studio 18 for Brand Refresh!

ConnectTVT Chooses Studio 18 for Brand Refresh!

Having been based in the heart of Reading since we started, we know that it’s a great place to work, but it’s good to have it confirmed officially.