by Jon on 18 Apr 2016
Here at Studio 18, we like nothing better than sticking our trainers on and going out for a run whenever we get the chance.
by Jon on 11 Apr 2016
Having been based in the heart of Reading since we started, we know that it’s a great place to work, but it’s good to have it confirmed officially.
by Jon on 22 Mar 2016
The marketing mantra, ‘Content is King’ is something that’s heard everywhere today.
by Jon on 08 Mar 2016
Face to face events are an important part of the marketing mix.
by Jon on 09 Feb 2016
Having a strong, recognisable brand identity is essential, but on its own it won’t win you business.
by Jon on 08 Feb 2016
I can't quite believe Rio 2016 is just around the corner, it doesn't seem 4 years since London did us so proud hosting an amazing Olympics. As a football fan, the European Championships in France will have my undivided attention, but coming across this logo again recently has got me super excited for the Olympics as well!
by Jon on 26 Jan 2016
Like all the companies we work with, our website is pivotal to our business.
by Jon on 12 Jan 2016
In order to drive traffic to your website and encourage prospective customers to begin their sales journey with you, you need to create and distribute compelling content in a range of online formats.
by Jon on 15 Dec 2015
The origins of the idiom, ‘a picture is worth a thousand words’ are uncertain, but it’s true there are many instances when information can be communicated far more effectively using visual images rather than text.
by Jon on 02 Dec 2015
What would motivate you to do a task you didn’t particularly want to do?
by Jon on 17 Nov 2015
Just like us humans, websites can start to show their age after a while.
by Jon on 10 Nov 2015
Where are you currently sending those prospective customers who find you through SEO, social media, advertising, or any other inbound marketing activity?
by Jon on 20 Oct 2015
In our last post, we attempted to explain what the term ‘digital marketing’ means.
by Jon on 12 Oct 2015
Looking back on it, marketing and advertising used to be pretty straightforward: If you wanted to raise awareness of your business or promote your services, you’d engage your customers through traditional media – things like newspapers, magazines, billboards, direct mail, door drops, radio and TV.
by Jon on 29 Sep 2015
Your website will be central to your marketing effort, so it’s vital to ensure that everything about it is designed to make it work as hard for your business as it possibly can.