Co-branding: What are the benefits?

Co-branding: What are the benefits?

We have an office full of Reading FC fanatics and some recent news from the football club is that they have formed a partnership with the Marussia F1 team.

The influence of colour: A silent language with a loud meaning

The influence of colour: A silent language with a loud meaning

In the wake of the traffic light food labelling scheme being introduced by big supermarkets, it makes for an interesting topic as to where the universal colour scheme of red, yellow and green meaning “stop”, “caution” and “go” stems from.

Can a brand represent just one individual?

Can a brand represent just one individual?

There are many reasons as to why a company would want a brand identity.

Studio 18 helps RBC put website at the heart of their business

Studio 18 helps RBC put website at the heart of their business

In recent years, business networking has become an important part of sales and marketing activity for virtually all types of organisations.